Sterling

Gaea is a leading SaaS and Oracle partner focused on supply chain and EPPM solutions.

Responsibilities: Lead Gaea’s product direction and strategy across three enterprise platforms.

• Led Bolo AI Assistant product strategy, design system, and end-to-end desktop/mobile redesign, leveraging user research, interviews, and heuristic evaluations to improve usability by 61% and reduce WCAG 2.2 barriers by 86%.
• Partnered with stakeholders to redefine roadmap priorities and lead the redesign of Synkrato Scan, modernizing AI-powered mobile experiences across iOS and Android to improve efficiency for warehouse and field users.
• Led product modernization efforts for Exto (SaaS enterprise commissioning platform), using interviews, A/B testing, and stakeholder feedback to improve workflows, increase scalability, and launch Exto’s AI-assisted integration.

Sparq is a premier partner for outsourced digital engineering, data analytics, and UX design solutions.

Responsibilities: Manage product design for Sparq clients and mentor junior designers.

• Led the redesign of Nucor Steel’s ecommerce store, simplifying complex workflows, and reducing ordering assistance dependency by 65%, improving efficiency and lowering support overhead.
• Owned UX strategy and alignment across 70+ clinical workflows and forms for Caris Life Sciences, leveraging quantitative research and heuristic evaluation to drive a 53% uplift in usability.
• Synthesized insights from 14 stakeholder interviews to redefine administration dashboards for Medify Health, improving clarity and critical decision-making for multiple staff roles.
• Created and delivered UX/UI presentations that contributed to winning new clients at Sparq.

Newman is a non-profit helping high school students find the best college for their academic goals.

Responsibilities: Manage dev team and four company websites. Design phone app and dashboards.

• Led end-to-end UX and product design for the Newman Connect mobile app (iOS/Android), driving a $1 million initiative from concept to delivery and scaling to 350+ colleges within one year.
• Developed new admin interfaces, improving usability and efficiency for marketing and sales.

RazorX is a progressive studio creating unique and cutting-edge experiences for websites and mobile apps.

Responsibilities: Lead product design, UX strategy, and cross-functional teams for diverse clients.

• Led UX and front-end development for high-profile digital experiences, including the official Lana’i Hawaii website for Larry Ellison of Oracle, increasing site traffic by 150% post-launch.
• Prototyped interactive 3D walkthroughs for Vario Virtual’s shared office experiences.
• Created large-scale database and admin interface systems for Hallmark Cards Personalized Greetings department reducing model line attribute error rates from 20% to less than 1%.
• Designed and developed a large-scale (9ft x 12ft) touch-interactive installation for the University of South Florida Bulls NCAA basketball team, integrating motion, sound, and video.
• Redesigned Change Agents, transforming a legacy government platform into a modern experience.
• Created and maintained High Voltage Software’s website and video assets for 10 years, driving an 80% increase in engagement through desktop and mobile redesigns.